Pinterest is a powerful way to drive traffic, grow sales, and build brands. However, it’s not a perfect fit for everything. As we saw in the previous article, there are criteria to help you choose brands, products, and services that can be most effectively promoted on Pinterest. When most marketers first look at...
read more
Pinterest growth is staggering. Pinterest has reached 10 million users faster than any other independent site in history and is referring more traffic to other sites than Google+, YouTube, and LinkedIn combined. The infographic below from Lemon.ly helps us take it all in. You can also find more Pinterest demographic information...
read more
If you don’t make money with your pins, Pinterest will. For example, let’s say your favorite book in the world right now is the Twilight Series by Stephanie Meyer. You go to Amazon.com to look up an image for the book cover and you pin it to one of your boards. At this point, any user who clicks on your pin image...
read more
So who is the Pinterest user? The demographics look very different from other popular social networking sites: Mostly Female (80% female, 20% male). Age 25 to 54 (80% of total with 27% age 25-34, 29% age 35-44, 24% age 45-54) Did not complete college (only 25% have a Bachelor’s degree or higher) Annual household income of...
read more
