Pinterest is a powerful way to drive traffic, grow sales, and build brands. However, it’s not a perfect fit for everything. As we saw in the previous article, there are criteria to help you choose brands, products, and services that can be most effectively promoted on Pinterest. When most marketers first look at...
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If you don’t make money with your pins, Pinterest will. For example, let’s say your favorite book in the world right now is the Twilight Series by Stephanie Meyer. You go to Amazon.com to look up an image for the book cover and you pin it to one of your boards. At this point, any user who clicks on your pin image...
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Pinterest is just part of your social media strategy, not your entire strategy. At this stage in Pinterest’s growth, it’s also likely that you don’t have a huge team dedicated to Pinterest — it’s going to be an additional responsibility for your social media team or it may very well be just you. The greatest...
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