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Understanding Pinterest
Pinterest growth is staggering. Pinterest has reached 10 million users faster than any other independent site in history and is referring more traffic to other sites than Google+, YouTube, and LinkedIn combined. The infographic below from Lemon.ly helps us take it all in.
You can also find more Pinterest demographic information...
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So who is the Pinterest user? The demographics look very different from other popular social networking sites:
Mostly Female (80% female, 20% male).
Age 25 to 54 (80% of total with 27% age 25-34, 29% age 35-44, 24% age 45-54)
Did not complete college (only 25% have a Bachelor’s degree or higher)
Annual household income of...
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There are certain things that can be promoted more effectively on Pinterest than on Facebook, Twitter, and YouTube. But there are also certain things that are more difficult to market. Not every brand and certainly not every product in your catalog is a good fit for Pinterest. So which brands, products, and services appeal to...
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You may have noticed that Pinterest is remarkably ad-free. It doesn’t appear to have many of the typical forms of online advertising like banner ads on the site, sponsored links in the search results, or images marked as ads in your scrolling feed of images. When you scroll down your feed of Pinterest images, you rarely see a...
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Now that we understand how Pinterest is different from other social media from the perspective of the Pinterest user, what does this mean for marketing? We’ve seen that Pinterest works in a fundamentally different way than Facebook and Twitter. It’s more emotional, anchored by interests rather than conversation, and more...
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There must be something different about Pinterest. After all, with so many choices for social networks including Facebook, Google+, LinkedIn, Path, and Twitter, why are so many people willing to sign up for yet another social network? We’ll also see that Pinterest has attracted more women than men. What is it that makes...
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