So who is the Pinterest user? The demographics look very different from other popular social networking sites:
- Mostly Female (80% female, 20% male).
- Age 25 to 54 (80% of total with 27% age 25-34, 29% age 35-44, 24% age 45-54)
- Did not complete college (only 25% have a Bachelor’s degree or higher)
- Annual household income of $25K-75K (69% of total with 35% $25K-$49K, 34% $50K-$75K)
Source: Doubleclick Ad Planner by Google, December 2011
The previous article was excerpted with permission from Pinterest Marketing Bible: The Definitive Guide to Marketing Your Brand and Products on Pinterest by Leon Cho. Additional demographics and information on why particular groups are attracted to Pinterest are included in the book/eBook.