If you are a Community Manager, Marketing Manager, or other Social Media expert, there are a few tools that are essential to managing your boards and community on Pinterest. These tools will make it easier for you to pin and repin as well as making it easier for others to pin content on your website and blogs.
Source URL. One of the most useful competitive research tools is a URL rather than something you need to download. You can go to the URL pinterest.com/source/domain to get a visual list of all the pins that originated from the specified domain name. So, if you want to see what people pinned from etsy.com, you enter the URL pinterest.com/source/etsy.com in your browser. For each piece of content, you will also be able to gauge popularity from how many repins it got.
Search result from pinterest.com/source/designworklife.com
“Pin It” Browser Button. To make it easier to pin images you find on the web, you can add a “Pin It” button to your browser’s Bookmarks Toolbar. Once installed, you can just press the “Pin It” button whenever you see something on a web page that you want to pin. You will be able to select the image you want on the page and it will automatically provide the appropriate link back to the source page.
Installation is an easy drag-and-drop process. Just go to pinterest.com/about/goodies in your preferred browser for instructions.
“Pin It” button. If you want to encourage more visitors to your blog or website to pin content to Pinterest, you can easily add a “Pin It” button to your web pages. To do this, you will need to grab a snippet of HTML code from Pinterest at pinterest.com/about/goodies.
Follow button. If you want to get more followers, you can add a Follow button on your website or blogs so that you can follow you with just a click. You can get the HTML code for this button from Pinterest at pinterest.com/about/goodies.
Pinterest Mobile App. The Pinterest iPhone app allows you to browse, pin, repin, and take photos for pins on the go. You can install it from the iTunes Store by searching for “pinterest.”
RSS Feed. Each Pinterest account also has a RSS feed associated with it at the URL pinterest.com/username/feed.rss. For example, if your username is “leoncho”, your feed URL is pinterest.com/leoncho/feed.rss. Other people can use existing RSS readers (iGoogle, Google Reader, My Yahoo!, Netvibes, Pageflakes, etc.) to get a live feed of your pins. If you’d like to share your Pinterest feed with other users on your blog or website, you can go to feedburner.google.com and “burn” your Pinterest feed URL. The Feedburner site will provide you with the additional tools you need.
The previous article was excerpted with permission from Pinterest Marketing Bible: The Definitive Guide to Marketing Your Brand and Products on Pinterest by Leon Cho. The book contains not only tools but tactis for board organization, pin content, pin copy, link conversion, and getting followers.